Ricardo Laguna
Founding Partner · Commercial & Strategic Partnerships
Commercial development and strategic relationships.
MEDICAL TECHNOLOGIES · BRAZIL
Your Brazil partner
for differentiated
medical technologies.
C&L partners with international manufacturers to bring differentiated medical technologies to Brazil — assessing clinical and commercial potential, coordinating the regulatory pathway, and structuring the market-entry model required for sustainable local development.
01 / FROM COSMOS TO SYSTEMS
The right technology still needs the right market path.
Brazilian market entry is not a single regulatory or distribution step. It requires clinical value, evidence, regulatory strategy, viable economics, the right operating structure and a credible adoption path to work together.
We start by determining whether those pieces can align — and what needs to be built for the opportunity to succeed.
02 / What We Do
From opportunity to a credible local path.
- 01
Discover
We identify differentiated international medical technologies whose Brazilian potential merits serious evaluation.
- 02
Assess
We examine clinical relevance, differentiation, evidence, existing alternatives, likely users and buyers, regulatory position, adoption barriers and commercial economics.
- 03
Structure
Together with the manufacturer and the appropriate specialists, we define the Brazilian pathway — including regulatory coordination, import and distribution structure, commercial model, launch requirements and responsibilities between the parties.
- 04
Develop
Where there is alignment, we build the local commercial foundation: relationships, launch preparation, market development and the operating structure required to support sustainable growth.
03 / What we look for
What needs to make sense.
01Clinical relevance
A meaningful clinical need and a clear role for the technology.
02Meaningful differentiation
A credible reason for the technology to stand apart from available alternatives.
03Evidence
Clinical, technical or real-world support appropriate to the technology and its stage.
04Brazilian market fit
A plausible use case, customer, buyer and adoption path in Brazil.
05Regulatory path
A workable route through the requirements applicable to the technology.
06Commercial viability
Economics capable of supporting sustainable market development.
07Partnership fit
Aligned expectations, responsibilities, support and long-term incentives.
04 / EXPLORING BRAZIL?
A product that can enter Brazil is not necessarily a product that can build a sustainable market.
C&L evaluates the opportunity as a whole — clinical value, regulation, importation, distribution, positioning, adoption, commercial economics and manufacturer support — then structures the local model around the technology.
Where the case is compelling and the parties are aligned, we move from assessment to execution.
05 / FOCUSED BY DESIGN
Focused on opportunities we can develop well.
We work selectively so each active opportunity receives the senior attention, analysis and market-development effort required to build it properly.
Fewer technologies. Greater attention to each opportunity.
06 / THE PEOPLE BEHIND C&L
Leadership & Advisory
Our leadership brings together business experience and 28 years in the Brazilian medical sector.
Caio Laguna
Founding Partner · Strategy & Market Development
Opportunity assessment, market intelligence and business strategy.
Alessandra Laguna
New Business & Technology Scouting
International manufacturer scouting, initial opportunity assessment and early partnership development.
Fernando Saran Solon
Senior Business Advisor
BRAZIL · MEDICAL TECHNOLOGY · PARTNERSHIP
Let’s explore Brazil together.
If your company is evaluating the Brazilian market, we would like to understand the technology, the opportunity and what the right local path could look like.
Discuss a partnershippartnerships@clmedtech.com